The Best Pricing Strategy to Sell Your Home
- Brenda Donaldson
- 3 days ago
- 3 min read
So, you’ve decided to sell your home - a significant and exciting milestone. However, the variety of pricing methods available in the real estate market can feel overwhelming. Should you go for a fixed price, auction, offers over, or something else? Understanding the meaning of each option is key to choosing the right strategy for your unique situation. In this blog, we provide a straightforward guide to help you navigate these common selling methods with confidence.
Fixed Price (Advertised Price, Asking Price, Buyer enquiry over)
Selling your home for a fixed price is the most transparent option. Your property will be listed at a price determined by a valuation and market research conducted by your real estate agent. Employing a clear price guide, such as 'Buyer Enquiry Over' or 'Buyer Budget Over', is known to attract the highest number of potential buyers.
Key Tip:
At Rise Real Estate, we conduct a comprehensive market analysis to assist you in establishing a realistic and competitive asking price.
Price by Negotiation
Choosing the 'Price by Negotiation' method means your listing won’t display a specific price, and offers can be submitted at any time. This approach offers flexibility, enabling negotiations to develop naturally without the constraints of a fixed price or time.
Key Tip:
Rise Real Estate boasts X years of experience in the Waikato real estate market and offers expert guidance to help you competitively price your property.
Tender and Deadline Sale
Selling by tender or deadline sale involves buyers submitting confidential offers by a specified date, fostering competitive bidding and potentially securing the best offer. Buyers must submit their highest offer by the deadline, encouraging them to present their strongest offer. Sellers have the flexibility to reject, negotiate, or accept any of the offers.
Key Tip:
Rise Real Estate employs a multi-channel marketing approach to ensure your property reaches a wide audience.
Auction
Opting for an auction involves scheduling a public sale without listing a specific price. In this transparent and competitive setting, bids are made openly, often resulting in a sale at the highest market price. However, most auctions include a reserve price, the minimum amount the seller is willing to accept. This price is typically kept confidential between the seller and the auctioneer. If bidding doesn’t reach the reserve, the property may not be sold at the auction, though negotiations can continue afterwards.
Key Tip:
When you choose Rise, we will ensure that your property is well-prepared and marketed to attract as many potential buyers as possible on auction day.
Expressions of Interest
Expressions of interest is when potential buyers are invited to register their interest within a specific time frame without any price indication. It is a strategy used for public negotiations to determine the true market value of the property at that time.
Key Tip:
When you sell with Rise, we will work with potential buyers, offering comprehensive information about your property and showcasing its distinctive features.
Summary Comparison
Method | Pricing | Process | Transparency | Buyer Pressure | Seller Control |
Fixed Price | Set | Buyers make offers or buy at a listed price | Low | Low | Moderate |
Offers Over | Minimum | Buyers offer over the set price | Moderate | Medium | Moderate |
Tender | No set price | Sealed offers by deadline | Low (confidential bids) | Medium | High (reciew all bids) |
Negotiation | Asking price | Ongoing private offers | Low | Low | High |
Auction | No set price (reserve applies) | Public, living bidding | High | Limited (Day of sale) | Reserve price set |
