Why there’s more competition selling your home in winter

Selling your home in winter may not have as much frenzy about it, as selling your home in spring or summer does. But, it isn’t as bad as it sounds and perhaps you’re just not aware of the hidden benefits?

Discover the benefits of selling in winter! 

Winter Warmth

Selling your home in winter is your time to stand-out amongst those competing for market-share, not to mention prospective vendors. The cooler months create a great atmosphere to show off those interior features; fireplaces, heating systems and how well insulated your home may be. Showcasing to future purchasers, how cosy and homely their new home could be!

Top Tip 

Ensure that your abode is as cosy as can be when inviting prospective buyers inside!

Decrease in Property Supply

Stated recently by the Real Estate Institute of New Zealand (REINZ), there has been a decrease in the number of properties available for sale throughout the winter seasons, with a significant number of Homeowners holding off selling until the warmer months. Personally, we rally with this as we’ve been seeing a significant amount of purchasers at the forefront, who are still on the hunt for property, in spite of the decline in property supply, meaning the creation of increased competition, due to less choice.

Motivated Buyers

Generally speaking and as statistics demonstrate, buyers are a lot more serious and motivated to purchase during the cooler months, especially if their current home isn’t very warm and dry. “Less is often more”, meaning that with a greater number of serious buyers in the market, against those who are simply passing the time and just browsing the market for décor inspiration and price comparisons …

Location, Location, Location

Is your abode in a prominent, sought-after location?

Then, for you anytime is a good time to sell. Often there are a great percentage of buyers, wanting to purchase and invest in particular areas of prominence. Therefore, they will always be on the lookout for new opportunities to purchase in their eminent area of choice, winter months will not intimidate them, in-fact buyers can often work on the belief that getting a foot in the door in winter is more profitable.

Whilst you may have previously thought that choosing to sell your abode in winter was simply not worthwhile. Hopefully, you can now feel that you have a greater understanding and perhaps if you’re ready to sell in winter, you’ll feel more confident in reaching out to do so!